Gold Coast opened in late 1986 and was for many years a Michael Gaughan property.
According to LVA, the first Vegas slot club was at Golden Nugget in the mid-1980s. But it was really only a ticket dispensing system. Assigned players cards didn't come along until later.
Including Treasure Island. I found this comment at LVA:
Quote:
When I first started going to LAS in the early '90s, TI had a slot club only for dollar and up players. It payed .67% cash back (not free play, but actual cash) plus another .67% in comps (although when I calculated mine it always was more like .85%). I played 9/6 JOB, so I was playing a positive expectation in cash alone, plus comps that put me at around a 1% house edge. But here's the best part. I guess no one had fully figured out the correct play for DW, because TI had a full bank of $1, full-pay DW machines - which mostly sat empty! So if anyone had known the correct strategy, they could have played at a 1.37% cash advantage plus comps putting them at better than 2% in the black! Of course, the DW machines quickly vanished, and the club cut VP cash back to .33%, but even there is was a pretty sweet deal for a 9/6 JOB player!