Harvey's Lake Tahoe to become Caesars Republic Lake Tahoe
Harvey's is one of the few Caesars properties currently being renovated. Caesars has generally gone into austerity mode regarding their existing properties, but Harvey's is the exception, with a $160m remodel on the way.
Some people reported seeing "Caesars Republic Lake Tahoe Hotel & Casino Formerly Harvey's" on the Caesars app, and didn't know what to make of it.
Some thought it was a glitch. I was perplexed because the "Caesars Republic" brand was quietly rolled out in March 2024, with the first and only hotel being Caesars Republic Scottsdale. This was a non-gambling property, and was Caesars' entry into the US non-gaming space.
Caesars Republic was to be the brand for all "luxury" non-gaming US hotels under the Caesars banner. The Scottsdale property was opened in conjunction with Hilton -- the first time the two companies have ever partnered.
Therefore, I was confused about Harvey's. Was this a mistake on the app? I couldn't find anything online announcing this change, and I couldn't picture Harvey's going non-gaming.
It turns out it wasn't a mistake or glitch. Indeed, Harvey's is being rebranded to Caesars Republic Lake Tahoe. I guess they are abandoning the non-gaming aspect of the Caesars Republic brand. They are attempting to renovate it into a high-end hotel.
The description on the official website claims, "Every amenity is more than an offering—it’s a statement. From rooftop lounges with skyline views to immersive wellness spaces and bold culinary experiences, everything has been thoughtfully designed to defy expectations. Forget predictable. This is where luxury meets edge, where the local scene is always at your fingertips, and where even downtime feels like an upgrade."
Harvey's went way back to 1944, originally opened by 39-year-old Harvey Gross. 19 years later, in 1963, it was converted to an 11-story high rise -- the first in Tahoe. A frustrated gambler who had lost over $1 million in Tahoe casinos planted a bomb there in August 1980, and it detonated, causing massive damage. Everyone had been cleared out by then, so nobody got hurt. The bomber, John Bridges, had attempted to extort $3 million as part of the bomb plot, and was arrested and sentenced to life in prison. He died in 1996 while in prison.
An 18-story second tower was added in 1986. It was sold first to a company called Colony Capital in 1999, and then to Harrah's (now Caesars) two years later, for $625m. A tunnel was built between Harvey's and Harrah's, making it easier for guests to traverse between the two properties.
The rebranding won't officially take place until July 1, 2025.