What motivates you to stay in a particular Vegas Hotel?

On our "Vegas Gaming / Travel News" page http://alanbestbuys.com/id73.html I wrote about the scheduled opening of the new Octavius Tower at Caesars Palace. And in the article I talk about how the name "Octavius" might appeal to Asian visitors and gamblers.

So, is there a particular feature about a hotel or resort or casino in Las Vegas that prompts you to stay or play there?

When Caesars Palace opened, the name chosen was "Caesars" and not "Caesar's" because this was not supposed to be Caesar's Palace but a palace for all Caesars meaning all of the guests who stayed there.

Are you attracted to the name New York New York or Mirage? What makes you pick one hotel or casino over another?