The Impact of the Time Warner blackout of CBS

I just sent a special Marketing Memo to my clients about the impact of the Time Warner blackout of KCAL and KCBS with thoughts about the impact on their advertising dollars and what they should be thinking about now. The bottom line is we are all losing. I can't believe that as of 4:48pm on a Monday afternoon in Los Angeles, and prime time for Monday evening about to start on the East Coast, that the two sides still haven't settled this. Everyone is getting hurt: Time Warner, CBS, advertisers, employees, viewers. CBS is taking a 25% hit in its audience reach here in Southern Cal which will translate into fewer advertising dollars and if this blackout changes the business model it will mean cutbacks and layoffs and a transfer of ad revenue to other outlets. This cannot continue. My Marketing Memo to my clients is here: http://alanbestbuys.com/id201.html