Originally Posted by
Dan Druff
100% TRUE.
Many restaurants fail because the owners have absolutely no clue regarding customer service.
There are three important elements to a successful restaurant:
1) Food
2) Customer service
3) Location
Many restaurants -- even good ones -- screw up #2 and #3.
Location can be very tricky. A busy intersection is NOT necessarily a great location, if it's somewhere foot traffic is uncommon and more of a place people pass by along the way on a short commute. I watched many restaurants on Pacific Coast Highway in Redondo Beach flop for that reason.
Customer service is a lot tougher than it appears. Many restaurant owners like to think of themselves as the kings of their castle, and tend to blame their establishment's problems on the customer. Here is an example...
I tried a breakfast place. They completely screwed up our order, and they admitted it. The owner invited us to come back a second time and try again, for free.
We came back, and they screwed it up again! The owner came out and acknowledged they screwed up a second time, but rather than profusely apologize or offer us another comp meal, he said, "Well, looks like it just isn't working out between us here. You'd probably be better off elsewhere."
WHAT?!
There was no question that they screwed up, and the screw up was pretty major. He actually told a customer to go elsewhere because THEY couldn't get it right!
Sadly this type of attitude is common in the restaurant industry, which is one reason so many of them fail.
Also, if you read reviews on Yelp of your restaurant and they all say the same thing (service is bad, place isn't clean, management is nasty), then you need to change things IMMEDIATELY or you will go out of business. Strangely, most restaurant owners live in denial and continue their self-defeating ways of service until they go under.