This is on the Hustler Casino website, and I confirmed with the players club that to be eligible for the cash drawings you have to be a member of the players club and "entries" into the drawings increase with hours played:

Hustler Casino will be celebrating the New Year with a night full of new opportunity, every hour from 3pm – 3am we will be drawing names for thousands of dollars in prizes and giveaways! To show our appreciation to all of our valued players, we will also be doing a $2,014 cash drawing at 9pm to celebrate our neighbors on the east coast, and of course, another $2,014 drawing at midnight.

Cash is king, but we aren’t stopping there. Our New Years eve celebration will also include a live Dj, party favors, special dinner packages, Auld Lang Syne at midnight, a midnight balloon drop, champagne toasts and more! We invite you, your friends and your family to make some noise and hoist your glasses high as we toast to the stroke of midnight. Celebrate the New Year with new winnings at Hustler Casino. Why go there when you can win here?

The Casino floor and games open 24/7 to all players. No purchase necessary to attend.