When I started in the business 40+ years ago, it was called BROADcasting. Then a few years ago with the media explosion on cable and satellite and Internet many in the business (channels, sites, even networks such as CNBC) became NARROWcasters and NARROWcasting was the trend. Now is it MICROcasting because the pie has been cut up into so many, many slices? And to succeed now you must have the best damn piece of microcasting pie? And to try to broadcast to reach all will not satisfy the news taste buds of anyone?
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