In the mail today was an offer to visit and stay and play at the new SLS Las Vegas... what used to be The Sahara at the north end of the Las Vegas Strip.
It doesn't suprise me that I received an offer in the mail, since I am sure I am on lots of casino marketing lists because I have used credit cards, ATMs and cashed checks at casinos and all of that info can be used to create mailing lists.
It's not a big or generous offer but worth noting:
1. Three free nights in something called a "World Superior King" and I have no idea what that is.
2. $150 of free play (and I must be a registered guest to get the free play).
3. They will match any direct mail offer from a competing casino in Vegas.
What's curious about the offer is that they have already assigned a player's club number to me and that is printed on the offer. The player's club appears to be called THE CODE and the free play is called CODEplay. The offer is valid until the end of October. The hotel/casino opened August 23rd.