Vegas: Super Bowl Weekend

[LoneStarHorse]

Alan

I think you missed my point Caesars has the biggest & best loyalty program in the industry. Many companies would pay to buy this program. It's not just total rewards it's being part of a "secret society"
I for one think it's crap, always said so on those surveys.. The question was do you think being a seven star is important I'd always give it the lowest rating...
If you're a solid player you can walk into any casino and get taken care of... Caesars had me "brain washed" now I have no total reward properties in Ohio I started looking for options and I've found MANY

The only "asset" of a players program is the mailing list and history of play. Who would buy it and what good would it do you if you did buy it?

As a mailing list or a phone list it would have limited value to other than casino companies. For other casino companies having the list would not mean that they could entice Total Rewards customers to their properties.

Getting real for a moment: every casino has a players list. I think the talk about Total Rewards being valuable has been over-hyped. Frankly, I would value it as "zero."

[Alan Mendelson]

Alan

I think you missed my point Caesars has the biggest & best loyalty program in the industry. Many companies would pay to buy this program.

My point is simply this: if you bought it, what would you do with it?

If American Airlines bought it they couldn't offer free hotel stays in any of the casino resorts.
If American Express bought it they couldn't offer free play or show tickets.
If Wynn bought it they wouldn't want to take on the liability of all of the comps and Reward Credits and "tier level privileges" that Caesars handed out for previous play.

So all you have left is a mailing list.

Sorry. It's worthless to anyone but Caesars.

[RoeIncarnate]

It would only be valuable to a gaming company.

Here's a hair brain idea:

Someone or entity with $100 million (powerball anyone?), buys one or two of the Caesars strip properties and exclusive TR ownership. Borrow the balance over the $100M. Voila instant Casino franchise with players.

Meanwhile Cearsars goes fully bankrupt and decays.

With a little data mining you know which players to target your efforts on, depending on your property.

[Alan Mendelson]

Do you really need a TR data mine to open a casino and make it flourish? Did Steve Wynn have a TR list when he opened the Bellagio?

Build a good casino, with good games and good service and advertise the good promotions and the players will come.

I think casino players are as loyal as their next free play offer.

When a host called me a few months ago with a free play offer of $2500 (when Caesars was giving me $300) do you think I hesitated for a second about where to go on my next trip?

When Jason got his $750 free play offer from Wynn (and he's a Diamond with Caesars but gets zero free play) do you think he hesitated for a second about where to go on his next trip?

I have two offers for February: $750 at Bellagio and $300 at Caesars. Guess what?

[RoeIncarnate]

So are you switching to mlife then. No play at CET now?

[Alan Mendelson]

So are you switching to mlife then. No play at CET now?

If you are asking me, my answer is simply this: I am not going to Rincon anymore and haven't been there for months and as a result I am not likely to get the "tier points" that I had in previous years. This makes trips to Caesars less valuable.

I will probably still go to Vegas once a month -- but now I have a different criteria for choosing my destination. If there's a better free play offer I might choose Bellagio. If there's a better offer or a show or gift I might choose Caesars. It will be case by case or trip by trip.

I no longer have a "loyalty" requirement for any casino company.