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Thread: Caesars Bankruptcy: The Value of Total Rewards.

  1. #41
    I've seen those same reports valuing Total Rewards for a billion dollars. As I said before that's like putting value on Goodwill. TR without casinos is worthless. Loveman got his job because he developed the TR database and look what it did? So really how much is TR worth?

  2. #42
    Alan

    For some unknown reason you are blinded by FACTS these creditors are not stupid. Well they are because they kept loaning money to Caesars. When you have a data base with over 45 million people there IS a definitive worth...

    TR is a starting point for a new player in the business or a big power play for someone in the business


    Originally Posted by Alan Mendelson View Post
    I've seen those same reports valuing Total Rewards for a billion dollars. As I said before that's like putting value on Goodwill. TR without casinos is worthless. Loveman got his job because he developed the TR database and look what it did? So really how much is TR worth?

  3. #43
    If TR is so valuable why is Caesars in deep do-do today?

  4. #44
    Alan

    Do I really need to explain to you why they are in bankruptcy?? You're supposed to be a sharp business man...
    I think you're just being argumentative to have some laughs...

    If you REALLY need an explanation I'll tell you the entire story...


    Originally Posted by Alan Mendelson View Post
    If TR is so valuable why is Caesars in deep do-do today?

  5. #45
    My point is and I said this before, the value of TR has been over hyped. Who valued it at a billion dollars? Loveman?

  6. #46
    The creditors placed the value on TR, it's all public record in the bankruptcy filing.
    45 million customers you think that info is worthless ??

    Originally Posted by Alan Mendelson View Post
    My point is and I said this before, the value of TR has been over hyped. Who valued it at a billion dollars? Loveman?

  7. #47
    And where did the creditors get the value from? Loveman. It's a house of cards -- appropriate for a casino company that shuffled assets.

  8. #48
    I don't know how much truth there is to this, but years ago I was told that Publisher's Clearing House with their huge prize giveaways were not really in the "magazine selling business", but rather the "demographic information selling business". Car manufacturers like Ford or GM would pay for lists of people (with addresses) who subscribed to car magazines (Motor Trend etc.) through Publisher's Clearing House, then send out ads or offers.

    Total Rewards certainly does have value, but $1 Billion? Wouldn't a lot of the people in that data base also have players cards at other casinos?

  9. #49
    I'd say probably 60-70% have cards at other properties.. They might not use them at all or just signed up to get benefits because of their status at TR....

    Caesars will not survive this bankruptcy without having to sell its TR program along with several other properties... 2016 will be a bleak year for them for sure....

  10. #50
    I don't think I agree that we will see major changes in CET in 2016.

    I also don't know if TR is really worth a billion. That might be inflated.

    It is worth a lot, though.

    I think some of the valuation also comes from the program itself (the fact that players can use it through a wide network of properties in the US -- bigger than any similar program of any other casino group).

    To understand TR's value, you need to look no further than Alan himself.

    He chose Rincon over Pala, Pechanga, and other northern-SD/Riverside area casinos because Rincon was a TR property. Alan liked how the status he earned at Rincon gave him comps and favorable treatment in Vegas.

    Rincon thrives simply because they are the only TR property in California. Otherwise, the place is very flawed, and inferior to some of the better competition nearby.

    A host at Rincon once told me that Rincon has the most Seven Stars visiting it of any TR property aside from Caesars Palace itself.
    Check out my poker forum, and weekly internet radio show at http://pokerfraudalert.com

  11. #51
    Cromwell does have some good VP games:

    http://www.vpfree2.com/casino/cromwell

    However, all of the 99%+ games are 25c denominations (yuck) and $50 per tier credit (double yuck).

    So.... never mind.
    Check out my poker forum, and weekly internet radio show at http://pokerfraudalert.com

  12. #52
    Thanks for checking that, Dan. I will probably give them a few hours action just to re-invigorate my TR account. I'm not really interested in getting tier credits -- just want to get on the minimal list so they throw the occasional free room offer my way during the three slowest weeks of the year, which they have done in the past.

    I'll probably be betting a few Super Bowl props at CET, anyway, so I have to get a TR card for that. I'll report on if they've gotten their sports betting TR accrual organized and consistent or not. My guess: it's probably a not.

    If I happen to plunk down 5K or more on anything, and they deny me another sandwich, well, we'll have a swell story for the Best Buys forum.

  13. #53
    I think you'll have to be Diamond redietz to get free rooms ever again. Things have changed. Twenty five cent VP play won't do it. Good luck and let us know.

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