"How much are you offering them?" I asked
"Fifty dollars and the card benefits" Tim responded.
"Not much incentive."
"Should be plenty of incentive. It only takes a half hour or 45 minutes."
"Are you getting any takers?"
"No."
"You have to look at it from their perspective. You are asking them to put down a $5 video poker play for just $50. They're thinking 'what if I hit a royal?' They have to sign a $20,000 W2-G and all they are getting is $50."
Tim and I were having a comped lunch at the Golden Nugget/Laughlin. The Pioneer was putting on the paycheck promotion. I didn't know many people in Laughlin but Tim did. He was in the catbird's seat. A former poker dealer in the Edgewater, he had lots of friends that drew paychecks. His objective was to bankroll his friends on the paycheck promotion.
"Offer them half the royal" I said.
"Half the royal? Are you crazy? That's $10,000!" Tim responded.
"No, it's 1% of the payback. It will give them some incentive to put the play down. With 9/6 Jacks you're gonna have 5.4% the best of it. The $50 is about another half percent. So you're going to have a 3.9% edge. The quad cycle is 423. That's close to $11,000 in action. It's worth about $570 a play. Even giving up that 1.5% it's still worth over $400 a play to you."
Tim sat there thinking for a minute.
"Thanks for the ideas" he said. "I think I'll try it. See if I get any takers."
Over the next few weeks I would see Tim in the Pioneer sitting next to an Edgewater or Belle employee who was playing video poker. They would cash their paycheck at the Pioneer cage and get the coupon. Then play $5 video poker until they hit a quad. Of course, they were playing on Tim's money. And Tim was the one who was really making all the money.
One day I was standing in line at the Pioneer cage when I heard a cashier yell to the back "We got another Belle paycheck!"
Weeks later one morning in my hotel room I was shaving. The TV was on a Bullhead City channel. The morning talk show about the Laughlin casino industry was on. They were interviewing the Pioneer casino manager.
"I see you've disqualified the $5 video pokers from the paycheck promotion" the interviewer said.
"Well....sometimes....when you put on a promotion....you get beat!" the Pioneer manager said.
Last edited by slobdinger; 01-29-2016 at 04:17 AM.
There are currently 1 users browsing this thread. (0 members and 1 guests)