First some background: I saw a story in the LV Review Journal that Caesars was hiring for the WSOP and I was curious to see what jobs were open, etc.

I went to the Caesars job site and started to see that they had hundreds of jobs open and I started to read the job descriptions.

One caught my eye -- not because I was qualified or interested in the job -- but because of the info in the job description.

The job was for a vice president of gaming analytics.

What stuck out in the job description was that 5% of the players identified as VIP players are responsible for more than 40% of the company's gaming revenue.

This is why there are special lines for 7 Stars at the cage and the restaurants. They want them playing as much as possible and not waiting for anything.

http://alanbestbuys.com/id73.html