I thought this was interesting. They must be desperate to fill these Signature events:

Dear Alan,

You've earned your Seven Stars status. Now celebrate with us at one of our 2016 Seven Stars Signature EventŪ destinations. The first two exclusive events are right around the corner, and details for these are listed below.

EXCITING NEWS: Because you earned more than 500,000 Tier Credits last year, you get the exclusive option to reserve TWO Signature Events!