Leave it to Caesars to put a cutesy marketing spin on the announcement of a new policy penalizing customers.

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Notice the e-mail subject of, "No One Likes to Be Stood Up", and then the body of the e-mail containing the fun-looking picture of the vacationing couple lying on the bed.

This is all to announce a new $50 penalty for no-showing on comps?

There had to be a better way to do this. This task shouldn't have been handed to the marketing department.

Interestingly, I always thought there WAS a penalty for no-showing on comps, which is why I was required to give a credit card to guarantee comp rooms in most cases.

I don't even mind this policy. It's not too much to ask to call by 6pm on the day of check-in to tell them that you won't be there. I've always done that, anyway.

I just am laughing at the way they're announcing it.