Do you want to call your business "Caesars", "The LINQ", "Flamingo", or "The Cromwell"?
Well, now you can, provided you cough up enough money to Caesars:
https://www.prnewswire.com/news-rele...300659318.html
This will especially confuse people when it comes to the Total Rewards program, as it will not be compatible with any of these licensed properties.
In addition, Caesars will be managing and operating two non-gaming hotels in Dubai, Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai. They plan to do the same with an upcoming hotel in Mexico.
I assume that they will not allow these four brandings on US casinos.