But if you take away the "dream" don't you also take away the customer? Wouldn't it be sort of like a carnival with eggers begging you to play. Maybe they start giving away teddy bears. It would sure end a lot of jobs. For instance, they put in blackjack machines at Circus Circus with a video of a voluptuous model asking you to play. Bye bye bosses and dealers as well as coacktail waitresses and others. You could shoot a cannon through that place now and not hit anyone.