Results 1 to 13 of 13

Thread: Has anyone noticed this shift in marketing?

  1. #1
    I've noticed at my home casino a trend over the last few years that indicates a shift in marketing. From 2012-2016, it seems like they had been making an effort to be more "young" and "hip" - they had added a nightclub, in the summer they had "DJ Night" at the pool, and the casino's music loop was filled with trendy top 40 tunes. In 2017-18, I noticed that they ended the DJ night, the nightclub stopped being used as a nightclub and was now where they had the cover bands that used to play at the sports bar play, and for the most part the music loop is hits from the 80s.

    Is this indicative that casinos are giving up on chasing the elusive millennials and are going all in for aging Gen Xers? Or is it just where I am?

  2. #2
    Originally Posted by pepe View Post
    I've noticed at my home casino a trend over the last few years that indicates a shift in marketing. From 2012-2016, it seems like they had been making an effort to be more "young" and "hip" - they had added a nightclub, in the summer they had "DJ Night" at the pool, and the casino's music loop was filled with trendy top 40 tunes. In 2017-18, I noticed that they ended the DJ night, the nightclub stopped being used as a nightclub and was now where they had the cover bands that used to play at the sports bar play, and for the most part the music loop is hits from the 80s.

    Is this indicative that casinos are giving up on chasing the elusive millennials and are going all in for aging Gen Xers? Or is it just where I am?
    I think you're on to something Pepe. For example, look at the recent slot themes that are being released, like Dean Martin and Alfred Hitchcock. Do these hipsters even know who these two people are ? I think that casinos like to attract younger crowds on Friday and Saturday nights, but the rest of the time they cater to their bread and butter.

  3. #3
    The skill-based slots movement petered out. That favor your thesis.

  4. #4
    Originally Posted by pepe View Post
    I've noticed at my home casino a trend over the last few years that indicates a shift in marketing. From 2012-2016, it seems like they had been making an effort to be more "young" and "hip" - they had added a nightclub, in the summer they had "DJ Night" at the pool, and the casino's music loop was filled with trendy top 40 tunes. In 2017-18, I noticed that they ended the DJ night, the nightclub stopped being used as a nightclub and was now where they had the cover bands that used to play at the sports bar play, and for the most part the music loop is hits from the 80s.

    Is this indicative that casinos are giving up on chasing the elusive millennials and are going all in for aging Gen Xers? Or is it just where I am?
    Havent noticed it but is something i wish they would do at my local casino. Every Friday and Saturday a bunch of drunk youngsters come to the nightclub, acting loud and obnoxious, starting fights, screaming, cursing, and most importantly not gambling, although they do like to eat, hangout, pass out, etc, on the best AP slots. My favorites are the large white chicks and the young white dudes who talk like they are african american with B...... this and N word that. Was i ever that big of an idiot when I was in my twenties? Probably, don't really remember it that much from the drunken stupor.....

  5. #5
    In Butte, Missoula and East Helena, Montana the casinos are open 24 hours a day. The young tweakers are always in on graveyard, early morning hours, betting a nickel or ten cents a game on video keno. I guess the little idiots can't go to sleep or something.
    "Walter Cronkite could not get a job in the main stream media today." Alan Dershowitz

  6. #6
    Originally Posted by mickeycrimm View Post
    In Butte, Missoula and East Helena, Montana the casinos are open 24 hours a day. The young tweakers are always in on graveyard, early morning hours, betting a nickel or ten cents a game on video keno. I guess the little idiots can't go to sleep or something.
    Don't get me started on all the tweakers (young and old) that are all over the casinos when I travel. What's worst, there are a ton of them slot vulturing nowadays. Sure, there used to be a small group of misfit druggies hustling machines, but now it seems as if it's 1 in 3 that are all fucked up.

  7. #7
    Originally Posted by AxelWolf View Post
    Originally Posted by mickeycrimm View Post
    In Butte, Missoula and East Helena, Montana the casinos are open 24 hours a day. The young tweakers are always in on graveyard, early morning hours, betting a nickel or ten cents a game on video keno. I guess the little idiots can't go to sleep or something.
    Don't get me started on all the tweakers (young and old) that are all over the casinos when I travel. What's worst, there are a ton of them slot vulturing nowadays. Sure, there used to be a small group of misfit druggies hustling machines, but now it seems as if it's 1 in 3 that are all fucked up.
    At least as of about 4 years ago, Harrah's Rincon was FULL of them. I spent several days there in 2015, and I was astounded by the number of druggies milling around the place. A lot of them even became friends with one another over time.

    Some methy-looking chick who was my age approached me and talked to me (who I kept talking to out of amusement), and in the middle, we were interrupted by some clean-cut-looking Indian dude who quietly made a sex-for-drugs deal with her.
    Check out my poker forum, and weekly internet radio show at http://pokerfraudalert.com

  8. #8
    Originally Posted by smurgerburger View Post
    The skill-based slots movement petered out. That favor your thesis.
    Skill based slots were a stupid idea. This was a case of casino execs totally failing to understand millennials.

    The thinking was, "Millennials love video games, so let's give them a video game form of a slot machine, and we will see handsome profits!"

    What they failed to understand was the fact that millennials love video games when they can practice their skills at said video games without additional cost. So a slot machine where the house has a huge edge until you get good enough at the skill-based part isn't appealing. The millennials will play once, suck at it, lose money, and give up. They're not going to look at the crude video game embedded in the slot machine and think, "Oh boy, I'm gonna spend thousands learning to get better at that!!"

    Also, those machines were not labeled particularly well, so most millennials didn't even understand they were looking at skill-based machines.

    BTW the whole nightclub/hip atmosphere was being done in order to make money from the hotel/restaurant/club portions, and not the casino. That's been an ongoing shift in Vegas in general, where they're trying to push for a higher percentage of non-gaming revenue than ever before. I doubt that much will change. However, it's possible that they've determined that the real money lies with the older generations (most millennials don't have much to spend), so perhaps that's why there seems to be a shift to marketing to older and middle aged people again.
    Check out my poker forum, and weekly internet radio show at http://pokerfraudalert.com

  9. #9
    I don't know why the casinos didnt think to find a way to integrate their machines with social media like FaceBook, Instagram, twitter, face time, you tube, live stream etc somehow. Everyone was/is into that. Everyone seems to want to take their friends on vacation with them, especially the younger generation. Why give people a reason to delay getting to the casino floor, or stop playing the machine so they can take a break while messing around looking at all that stuff on their phone, or in their room on a laptop? "American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen." You should be able to log into your social media accounts right from the machines with the ability use group face time, group chats, where everyone can watch you play, comment, take screen shots of win's and record play that can even be posted up later. Or some variation of that. Even if it's not a full recording and just snapshots and video clips of "nice wins" and bonus rounds, just like they have now on most of the penny slots when you really didn't win shit. This would give younger people an incentive to actually want to go play as often as they could afford. 2 very addictive things added together and interrogated makes sence to me.

    Not sure how to keep mom and dad from telling their kids to cash out their wins and go to bed.
    Last edited by AxelWolf; 05-06-2019 at 04:30 AM.

  10. #10
    Originally Posted by AxelWolf View Post
    I don't know why the casinos didnt think to find a way to integrate their machines with social media like FaceBook, Instagram, twitter, face time, you tube, live stream etc somehow. Everyone was/is into that. Everyone seems to want to take their friends on vacation with them, especially the younger generation. Why give people a reason to delay getting to the casino floor, or stop playing the machine so they can take a break while messing around looking at all that stuff on their phone, or in their room on a laptop? "American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen." You should be able to log into your social media accounts right from the machines with the ability use group face time, group chats, where everyone can watch you play, comment, take screen shots of win's and record play that can even be posted up later. Or some variation of that. Even if it's not a full recording and just snapshots and video clips of "nice wins" and bonus rounds, just like they have now on most of the penny slots when you really didn't win shit. This would give younger people an incentive to actually want to go play as often as they could afford. 2 very addictive things added together and interrogated makes sence to me.

    Not sure how to keep mom and dad from telling their kids to cash out their wins and go to bed.
    Not specific to kids, but I did notice that machines now have little TV screens running sports shows, CNN, Fox, etc. . For example, Bonanza casino in North Reno has these.

  11. #11
    Originally Posted by Dan Druff View Post
    What they failed to understand was the fact that millennials love video games when they can practice their skills at said video games without additional cost.
    Probably because the video games Gen Xers grew up with DID have a cost to get good, cause Gen X had to put quarters in them, while millenials sat at home and played them on their couch.

  12. #12
    For those interested, there is an interesting GWAE podcast where these skill based slot games are discussed. It’s #260 and the guest is Olaf Vancura who wrote “Knockout Blackjack” and he helps design slot machines for casinos. His take on slot players is interesting, and surprised Richard and I think most people. Olaf says slot players are smart and know they will lose but want to be entertained while they lose.

    As as far as casinos attracting millennials, this is obviously a problem for them. I don’t blame casinos for going down the skill based slot game road. In theory, it kind of made sense. They tried and it failed. This is what happens to all companies with new product launches. They all aren’t successful. Personally, I think anything they do related to casino games will fail with this crowd. This crowd doesn’t want to lose their money playing negative EV games, no matter how they’re configured. Who knows, maybe our education system is finally working.

    I actually don’t think it’s a bad thing for some casinos to fail. The casino market has got too crowded. At some point, they have saturated the amount of money the public is willing to lose in a casino. I think it’s good millennials are staying out of casinos and spending their entertainment dollars on something else.

    But wait, there is hope for casinos. All they need to do is learn to move the cut card further back in bj. Every counter knows casinos are losing billions by not putting the card cut further back. At least that’s what they teach in books and repeat to each other on forums. I’m sorry but I can’t help but make fun of some of the stupid beliefs within the AP world. Lol.
    Last edited by Bob21; 05-06-2019 at 02:10 PM.

  13. #13
    The reason that skill based slots failed is because the majority of slot players want to take the edge off of stressful days and relax and mindlessly hit spin or pick, and hope they win more money than they wagered. Having to WORK on a slot machine(Skill based)comes off as frustrating, not relaxing. The majority of slot players want to hope that the Pharoah's head on Pharoah's Fortune comes up three times in a row on lines they are playing and then pick the right symbol squares and avoid the dreaded "Begin Bonus," symbol square.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Foolproof Marketing Plan to garner new customers
    By LoneStarHorse in forum Las Vegas
    Replies: 3
    Last Post: 01-15-2016, 10:04 AM
  2. Is it really a Marketing Blunder at Caesars?
    By Alan Mendelson in forum Total Rewards and MLife
    Replies: 2
    Last Post: 02-14-2015, 08:23 PM
  3. Replies: 27
    Last Post: 07-18-2014, 02:26 AM
  4. 2014 Great Gift Wrap Up -- the marketing has started
    By Alan Mendelson in forum Las Vegas
    Replies: 24
    Last Post: 03-15-2014, 02:37 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •