Caesars (then Harrah's) received the Horseshoe brand from their 2004 purchase of Binion's Horseshoe downtown.

They renamed various properties around the country "Horseshoe", and decided it was wise to keep up certain traditions of the Horseshoe brand at these properties. Among them were higher limits and 100x odds on craps. Even in their propaganda hold music when you call any Caesars property, they brag, "At Horseshoe, our motto is to 'make it right for the gambler.'"

While the non-Nevada Horseshoe properties were not as gambler-friendly as the original Binion's Horseshoe of old, I at least gave them credit for maintaining higher limits and higher odds on craps than most of their other properties nationwide.

However, as I mentioned, there was no Horseshoe in Nevada. That brand has been missing from the state ever since the 2004 purchase, where the new buyer had to simply call the property "Binion's", as Caesars/Harrah's now owned the Horseshoe brand, and let it sit dormant in that market.

As reported before, Bally's Las Vegas is becoming Horseshoe. This is somewhat confusing, as it seems Tropicana down the street might become Bally's at this point (because it's owned by The Bally Corporation), so you will have a non-downtown Horseshoe and a Bally's which is different from the Bally's known for 35+ years.

Caesars is putting some money into renovating the outside and inside of Bally's, in order to make it correspond with the new brand. But is anything else changing?

John Mehaffey asked a very good question -- will the 100x Craps remain? After all, that's one of the signatures of the modern Horseshoe brand.

https://twitter.com/#!/x/status/1600646829393080320


Dumb. So the branding is in name only. Heaven forbid they make this exception to keep with the spirit of the brand, and allow a single 0 EV bet to be made on property.