I spoke to different Player's Club Staff on how they generate free play and... If you are getting a LOT of free play, that means you're losing a LOT of money and they give you a LOT of free play as a consolation prize. At least one Staff Member said something like,"We don't pay Players when they're winning big, only when they're losing big." So, you want to be getting no free play or very little, that means you're actually WINNING. I was under the assumption that free play was generated based solely on play, win or lose, and I learned that it's based on losing. :/