Do any LV casinos cater to "types" of people?

[MisterV]

I get it that in many ways casinos are homogeneous products and that it can be difficult to stand out and attract loyal customers.

For a bit "themed" casinos were the rage: Circus Circus was the most profitable casino in its heyday, believe it or not.

So...do any LV casinos today deliberately cater to a particular group of people, e.g. Blacks, Mexicans, Asians, gays, drunks, crackheads, gambling addicts etc.?

I know that the Cal has long catered to Hawaiians, and the long defunct Moulin Rouge catered to Blacks.

[mickeycrimm]

Do you remember the huge lion's head and mouth you walked through to get into MGM. After it was built execs discovered that lions were bad luck to Asians. They wouldn't walk through the lions mouth to get into the casino. So they knocked it down.

[kewlJ]

I get it that in many ways casinos are homogeneous products and that it can be difficult to stand out and attract loyal customers.

For a bit "themed" casinos were the rage: Circus Circus was the most profitable casino in its heyday, believe it or not.

So...do any LV casinos today deliberately cater to a particular group of people, e.g. Blacks, Mexicans, Asians, gays, drunks, crackheads, gambling addicts etc.?

I know that the Cal has long catered to Hawaiians, and the long defunct Moulin Rouge catered to Blacks.

Don't all casinos cater to gambling addicts? And drunks too to some degree. At least they use alcohol as a tool.

There was Lucky Dragon on Sahara, half block west of the strip that was an Asian casinos. 90% Asian clientele with some non-Asian APs. Only lasted for a couple years though.

I have been in some casinos, that while they weren't strictly Latino Casinos were located in heavy Latino areas in North Vegas that had almost all Latino personnel and clientele. Bighorn Casino most notable. The couple times I was there, it felt like I was the only English speaking person.

There were a couple other like that. Even Fiesta Casino on Rancho Drive in North Las Vegas felt almost all Latino to me. That area was not quite ALL Latino. They did speak English though. But right across the street Texas Station (neither of these two re-opened after Covid) was much more "normal" mix, so it wasn't strictly the area. Oddly the Fiesta in Henderson (also didn't re-open) did not seem to have a heavy Latino presence.

[kewlJ]

There aren't any strictly gay themed casinos, although for a while Rio attracted a lot of gay clientele. But that was just mixed in with the regular.

Back when I lived in Philly and frequented Atlantic City, Harrah's went through a period that they were sort of catering to the gay crowd. They had a Sunday gay themed Bruch by the pool each week. It was somewhat controversial. Harrah's also had a booth at the Gay Pride events in Philadelphia at that time. Gary Loveman was CEO at that time. I think he was a religious conservative type, but he recognized that Gay couples, had more disposable income, so he wanted some of that market.

[MisterV]

...it felt like I was the only English speaking person.

It's an odd feeling, isn't it, to have everyone around you speaking a language other than your own in a casino?

It only happened to me once, and not in sin city: it was in Toppenish, Washington, at a Yakama Nations tribal joint, Legends Casino.

I played at a craps table where the box, stick, and other players all were speaking their Navive American Yakama tongue.

Felt like a stranger in a strange land.