A casino promotion I thought was stupid but turned out to be useful was free tickets to a Cake Cream show at the James L Knight Center in Miami for players who reached a certain loss amount. At first I thought this was stupid because this promotion would be VERY inconvenient for anyone who didn't already live near Miami, and also because Cake Cream does not exist. But then I realized it was useful because you could just write "Taylor Swift" over the words Cake Cream and then scalp them for a lot of money.

Am I doing it right?