I've come to a conclusion when it comes to Caesars properties in Las Vegas and how they hand out "incentive offers" to get you to visit:

The more you play, the smaller the offers become.

Recently I was getting some pretty attractive free play and gift offers, and I used them. Then when my offers for September and October came in, the amounts were dramatically reduced -- by as much as 60%.

In Tuesday's mail, I received the free play offer for October -- also down 60% from what I was receiving over the summer. At the same time, my wife got a free play offer for October. My wife hasn't been to Vegas in more than six months, and her offer increased by 10% from previous offers and was 55% of my current, reduced offer.

Clearly, the marketing folks at Caesars have me pegged as "he will return no matter what, so we can reduce his offer." While they say "she needs a little more incentive to return, so we'll try a little more free play or gift money and see if that works."

Well, they've got it wrong.

I'm not going to make the trip for the smaller free play offer, or the smaller gift offers. And the extra 10% for her won't get her to go either.

One of the benefits of playing at local casinos here in California is that offers and cash back and free play are based on your actual play. So, I will stick around here in So Cal where I do not have to invest an overnight or weekend trip for the free play or gifts I get locally.