I've decided that it's pretty easy to sell a gambling system. The gambling system doesn't have to actually "work" but you just have to give the appearance that it works. Some testimonials will help.

I am writing this not because I want anyone to use this information to help them sell a system to an unsuspecting consumer, but I am writing this to keep consumers from buying into pipe dreams about gambling.

Before I get into the five steps of selling a gambling system, a basic rule to remember: You can't beat the house in most games unless you get very lucky. There are exceptions, of course, but the exceptions are few otherwise the casino industry wouldn't be able to keep the lights on.

This is not about the "exceptions" but this is about preventing you from buying into a false dream and the writings or lessons taught by a false prophet.

The five steps for selling a gambling system:

Step #1 You appeal to those who feel cheated -- the "lost."
What better audience is there for a gambling system but people who have gambled and lost in casinos? Whatever they've tried before didn't work, so they are begging for something that will work. They are ready to buy.

Step #2 You tell them that it's not their fault that they lost.
You give them a reason that is totally out of their control for their losses. You might claim that the video poker or slot games are not random, or that they are rigged. You might say that the casino has placed the winning machines in certain positions. You might say that only insiders know which games to bet on, or which bets to make on the roulette wheel. You tell them, and reinforce the idea, that others have the knowledge they are lacking and you can provide the missing knowledge. At the same time, by telling your customers that they are not to blame for their losses you also give them hope that your solution will work.

Step #3 Your have a solution: a system, a strategy, a plan.
This plan is your plan, it is unique, it is something that no one else ever came up with before. If it weren't unique there would be no reason to buy it from you. You developed the plan and you invested heavily into it. You identify with your customers telling them that before you devised your system/plan you were a loser just like they are. Now, your system/plan changes everything.

Step #4 You have the proof.
Proof of your success in gambling can come in various ways. You can show tax forms, trophies, bracelets, photos of jackpots, newspaper articles and TV video clips, web articles. Of course, your wins don't have to come from your system. A photo of a jackpot doesn't mean that your system led to the jackpot. A photo of a check or a W2G gambling form doesn't say the system was responsible for the big win. So, evidence of any win, any jackpot, any success in a casino can be used to justify a system/plan because there is really no way to challenge it.

Step #5 Remove the possibility of challenges to your system.
You want to remove the challenges and make it difficult or impossible for anyone to challenge you or your system. How do you do that? First, you don't accept any challenges or tests. Second, you make the conditions of tests or challenges so difficult or high that few will accept. Third, you make the system so unique -- with changing conditions and changing requirements, that the system becomes impossible to test. You combine written material with lectures, and lectures with personal counseling sessions, and personal counseling sessions with a requirement of practice, and finally a disclaimer that it can't work 100% of the time because the casinos can catch on to you and they are changing their strategies to stop you. Remember, the casinos are out to get you -- you are the enemies of the casinos -- and the buyers of your plan/strategy/secrets must be kept aware that the casinos will do anything and everything to keep them from enjoying the forbidden fruit you are selling.

Those are the five steps for selling a gambling system. Good luck.