Here are the histories of two players at new Rio.

For the purposes of this story, we will call them "Jim" and "Bill".

Jim: Converted over from Caesars automatically, before he set foot in the place. Was Caesars Diamond at the time. Stayed once (last year) on a free room offer (though with resort fee), and did not gamble. He did not gamble at all there since the conversion from Caesars.

Bill: Got new players card earlier this year. Ran maybe $5000 in play at 98.91% deuces machine, broke about even, left. Hasn't been back.

For the past year or so, Jim's freebies stopped, and he was getting nonsense offers for "special rates", which he ignored.

Bill, who gambled once and didn't ever stay there or redeem an offer, has been repeatedly getting free room offers (with resort fee).


However, over the past 2 days, Jim and Bill got the following offers...


Jim: 3 nights for $25 at any time until November 30, no resort fee

Bill: 3 nights for $25 at any time until November 30, no resort fee, PLUS $25 food credit



Neither of these are exciting offers, but it says something about Rio.

They should be done with Jim. He was a Diamond from Caesars with relatively little play to get there, they inherited him, and he stayed in their "resort fee only" room and didn't play a dime, then never went back. Indeed, for the past year they had downgraded him to just getting rates slightly better than the standard ones. Now, suddenly they're offering him the best thing he's seen so far -- a room for $25 without a resort fee!

This makes it look like they just want bodies back in the place, even if those bodies have already shown they're just going to sleep there and leave.