They probably don't know every piece of the puzzle, but I think they have access to a lot of information that could be useful. For example:
1) This Baccarat Tournament has a prize pool of $500,000, and we expect 100 people to qualify for entry. If you earn 10,000 points I can get you an invitation.
2) The new boss is easier on giving airfare reimbursement, so the published rules say you need 8,000 points to earn airfare but I can give it to you as long as you earn 6,000 points.
3) We are running a great promotion next month that we haven't announced yet, If you move your trip back a week I can give you an extra $500 in freeplay.
4) I was able to give you a lot more last time because you were playing machine #1854 which generates theo a lot faster than #1856 which you played this time.
I am not a hosted player so I may be completely wrong, or (more likely) I have the right idea but these are poor examples. But it seems obvious to me that the host has access to a lot of casino information that is not publicly available. Some of this information could probably help you make more profitable gambling decisions. If your host likes you and is willing to bend the rules a bit, he might give you more information than he is supposed to.
Heck, I had a front desk clerk tell me my ADT the last time I was at a CET property because I tipped her a couple of dollars. I am speculating but it does seem like a very plausible scenario.





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