People can do their own google searches. People can go to their local university and search the academic journals. There's no trick to this.
Why don't you tell people what you discovered when you googled, "Do women gamble more than men?" Why or how did you choose the single link you chose? Was it representative of everything you read? Why did you not include the majority of links that disagreed with you?
Either people write honestly or they don't. People can make their own call on who does or does not.