It's relative to where they were.
At the height of the Adventures of MDawg thread, before my WOV suspensions started in 2019, WOV Alexa rank was around 77K. Once I was suspended, dropped straight down to around 200K, got back up to around 174K in mid March 2020, when my thread was back, and then ever since MDawg was suspended, it's been a very steady downhill.
Last I had checked Alexa, just a couple weeks ago, they were at 258K. And now WOV is at 289K.
I stopped looking at WOV. I don't even allow the site to load, for any reason. I might go back to checking it occasionally. But still, there aren't that many of us here at VCT to begin with (maybe - a dozen active members?) to even glance at WOV - our dirty dozen's loading WOV a few times a day wouldn't help the ranking much.
With all of these sites - VCT included, the primary traffic is unregistered guests. At any given moment on the average forum there are anywhere from 10 to 100 or even 1000 X more guests on there than registered logged on members. That's why the Adventures of MDawg threads have hundreds of thousands of hits these come from unregistered guests visiting.
For example at this moment, there are 117 guests on here versus 8 registered members:
If you check, these unregistered guests tend to be viewing the most popular forum threads.
Now, some of these guests are Google and other search engine bots, that appear the moment any new content appears on the site, to scrape it, but these bots arrive and leave quickly - any sustained guest traffic tends to be human.
If you check Alexa, it also tells you how long the average visitor spent on the site in an average day. This latest 289K rank indicates an average of five minutes. That is a fairly long time, and not indicative of bot traffic. Five minutes is indicative of some level of engagement.
By comparison, Facebook, ranked #4 in the world, engages the average visitor for about eighteen minutes a day
which is not absurdly higher than the five minutes at WOV.
The higher the Alexa rank the bigger the bucks the site justifies for PPC and banner advertising. As WOV traffic heads downhill, that's just less money the owners are able to justify an advertiser to pay for those banner ads.
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