I didn't buy the OJ, my wife did: I'm a married man, why the hell would I bother to shop in a grocery store, that's her job, i.e. it's woman's work.
It was when she brought it home that I noticed it and brought it to her attention.
I mentioned it because their slick move is akin to the move by casinos to charge resort fees, as neither change is initially obvious to the casual eye.
Both are also examples of how inflation has run rampant despite the efforts by the powers that be to convince us otherwise.
But hey, you like it, you got it, sport.