Yes jbjb, that is what sports is....a business. We all understand that. But there is also a sense of community that comes from that. No place more so that Philadelphia where I spent the first years of my adult life. On a Monday morning after a tough Eagles loss, or following a loss in the championship game which happened my first 3 years there, people....complete strangers would hug and console each other as if someone in their family had died.
Just a few years later when the Phillies won the world series, people were literally dancing in the street on broad street the night they won and other popular gathering locations in Northeast Philly and other parts of the city. Sports brings out those emotions both high and low, and that is what life is about.