That Century City mall has been hit in different ways. Back when the Rolex stores used to carry actual stock, someone asked to see a Rolex and ran with two of them.
Rolex thief runs off w/ 2 watches from Century City shop
The 2012 Rolex theft was a robbery (he forced one of the Rolexes from the clerk's hand), but no guns involved. You'd think that the fact that the thieves have to pull into a parking lot where tickets have to be used to exit would deter them, and that they'd pick a mall with outdoor parking (and they do), but Century City remains a target.
There have also been armed robberies in this mall.
2 men armed with assault rifles rob Rolex store at Century City Mall
THESE GUYS ALLEGEDLY STOLE $6 MILLION WORTH OF ROLEXES AND OTHER WATCHES
And if you want to read a pretty vivid description of the 2015, armed robbery:
The Time Bandits of Southern California
On a quiet Monday around noon, two men dressed in black stepped onto an ascending escalator in the underground parking lot of an open-air mall in Century City in Los Angeles. By the time they had reached the top, they'd pulled on ski masks and they were sprinting.
“They're coming, they're coming!” yelled Damian Dupre, a security guard at a Gearys luxury-watch boutique, when he saw the men running toward the store. Dupre is a solid six feet three inches, but as he rushed to lock the front door, the men were already pushing their way in. The first intruder, a short, stocky man carrying a rifle, burst in and his gun went off, shattering a glass case. “Get on the ground!” he yelled, and the guard and three other Gearys employees dropped to the floor. “Hurry up!” the man shouted to his partner. “We got to go!”