Interesting discussion.

Accountingquestion raises a good point. It might be difficult or impossible to integrate this software into a lot of older systems/machines. That makes it a non-starter right there when you're talking about smaller or lower budget operations which can't afford to upgrade everything.

They're also definitely fudging numbers regarding the software's benefit to casinos, as has already been discussed in this thread.

But is it advantageous for casinos to have something like this? Yes, big time. But not so much to identify APs. Instead, it's good at identifying ploppies.

The real value for casinos in video poker analysis comes from cherry picking the highest value customers and welcoming them back. Secondarily, there's a utilization in identifying mid-value customers, and separating them from low-value customers. There is not much utilization in figuring out who is an AP and who is just a tight-ass, good-paytable, by-the-book player.

What they want are high or middle stakes players who make egregious strategy errors. And then they can simply decide to no-offer anyone who simply sticks to the best games on property and also plays well.

Harrah's Lake Tahoe did this for years, giving shit offers (or no offers) to those who stuck to their full pay VP machines and nothing else. Of course, Harrah's did NOT have the ability to see how well people played, so their method was crude.

I have long thought that casino marketing dollars are very much aimed in the wrong direction. Maybe one day they'll learn. I'm not going to post suggestions out here, because casino execs do sometimes read this place (shocking, I know), and I don't want to give them any free help.