Originally Posted by MaxPen View Post
What would happen if someone created a sports book with 50% less vig and no promotions?
BetOnline has a skin called LowVig, but the differentiation is narrow because BetOnline is not always full-juice, and LowVig is not always reduced. For example, Bucks/Pacers NBA game today. LV has the point spread at -106/106 while BO has full -110/-110 odds. But they're identical on money line (+220/-260).

On MLB, they're both reduced. Dodgers/Blue Jays money line is -116/+106 at both sites.

The other possible attraction of LowVig is tolerance:

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BetOnline only wants recreationals:

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