https://docs.google.com/file/d/0B_rw...ZEk/edit?pli=1
Scroll down to page 12.
Basically he is advocating CET greatly simplifying the program, and doing away with the annual trips, celebration dinner, appreciation gift, and Seven Stars experiences. In their place, he says they should just place the equivalent number of RCs in people's accounts, to use how they want.
While this would be great for players, I doubt CET would make these moves.
There are several problems from their standpoint:
1) Giving a player a ton of RCs discourages "play to earn comps", as the player can comp himself for a long time without any further play.
2) It will become more expensive for CET, as right now presumably most Seven Stars are not redeeming their annual trips and other benefits. In this RC proposal, EVERYONE will get their benefits.
3) Players already receiving a lot of freeplay will not be as excited by the addition of RCs, as it will make the Seven Stars program look inferior to the monthly freeplay they already receive. People have an emotional connection to getting "free" trips, gifts, food, etc, and that is often more memorable than receiving a lump sum of credits to spend on your own. I don't think like this, but many do. CET would rather people remember getting free gas, free trips, free cruises, etc, than just freeplay.
4) The annual trip is designed to bring Seven Stars to other CET properties, presuming they will gamble while there (and often lose back the money CET spent to send them there!)
However, I do think CET should provide more flexibility with the rigid benefits, and the guy raises a great point that the Seven Stars benefits are a hassle for hosts to arrange (especially the trips), and wastes a lot of unnecessary manpower.
They already started offering such flexibility with the TR Gift Cards, but at the same time bungled it everywhere else. Remember the "free gas for a year" fiasco? Or how about the "Private Dinner for 6" for 4 experience credits, when the diners only get $300 each to spend ($1800), and it can only be used for one meal? Those same 4 experience credits can be used to buy $2000 worth of TR gift cards, and you can go to the same meal and the same restaurant with more money and more flexibility. Basically all of the "experiences" other than the TR Gift Card are poor value compared to the gift card itself, which is ridiculous.
He also makes a good point that the "Signature Events" are too rigid in their dates, and screw the people who can't make it (or don't book in time to find them filled up). They also irritate people who have to travel a long way there, as CET does not pay for the air transportation. They should do away with these Signature Events and replace them with a more sensible/flexible benefit. The two non-cruise events this year were awful, and in fact inferior to most people's existing monthly offers for the same properties.