Alan

I know who will be buying this program, the sale will be completed on or before June 30th 2016. This company will bring back TR to it's prominence once again. Just to add something along with the sale of TR 7 current Caesars properties will be sold also.. Thus giving this buyer immediate "brand" recognition


Originally Posted by Alan Mendelson View Post
But my point is this: "Total Rewards" has no value to anyone but Caesars. But if you disagree tell me who you think would buy and what they could do with the information and the obligations of the program?

Yes, I concede the information has a value -- but it's not enough value to make a sale worthwhile.

The value of Total Rewards has been over-hyped.