There are several reasons that this property didn't do well in my opinion. First off, the layout of hotel and the casino was horrible. In order to go from the casino up to the hotel room, you had to take 2 long and very very steep escalators up to the floor where the hotel was at. Also, a long walk off the escalators to the rooms as well. They also really didn't have a strong rewards program to entice gamblers to play there besides the free room offers. The majority of the restaurants when it first opened was a little more high class which didn't attract many tourists and some of the locals. The location of the property all the way down on the Boardwalk is also a point as to why it failed I believe as well. Not in the greatest area of town, and for the tourists on the boardwalk it's quite the hike to the Revel or TEN. I hope they turn it around and I look forward to seeing any changes to improve the property.