Alan, there are a lot of things to comment on in your post but I will start with this one here. Loss rebate promotions to the general public for any substantial amount of money like $500 or $1000 are not popular with casino execs. They are usually a last ditch effort by a struggling casino to try and generate business.Originally Posted by Alan Mendelson
When Sienna, that Rob talks about, put up the loss rebate promo it was on it's last legs. Sienna was one of those casinos that got raked over the coals by AP's over the years because they were always struggling for business. Their marketers and managers kept coming up with promotions that AP's killed. That crew would get fired then the new crew would come up with promotions that AP's killed. That went on for a lot of years.
Revel had the grandaddy of all loss rebate promos when they offered $100,000 loss rebates to everyone in 2013. They did this because they were on the brink of bankruptcy and threw a hail mary pass at it. But then they disqualified their hi denom machines from the promo effectively killing a lot of business. It was business they didn't want....that of big bankrolled AP's. If they would have let those AP's work the promotion on high denom they would have lost millions. And where is Revel at today?
If these promos worked that well for the casinos you would see all casinos offering loss rebates to every customer everyday of the week. But you don't see that do you?
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