I'm sure some AP's would dedicate some time and BR to it. Most wouldn't go bonkers on it, but there would be a few AP's that would put a fair amount of time and money into it. I would take a shot, I just wouldn't go crazy.
I remember when quarter-mania got to +EV and lots of pros were playing it for long periods of time. I took some time to play it, but I didn't dedicate myself to putting in much time. It paid off for one well known AP who hit it(It was over 500k IIRC).
This is an example where someone should fall back on Bankroll Management and have a stop loss in fear of hurting their bankroll to the point where they couldn't continue to play other stuff without going broke. That's not to be confused with stopping for the day(or whatever)just because "things are not clicking." MOST EVERYONE knows stopping when you have an advantage just because "things are not clicking" is mathematically stupid. Assuming your BR is not in jeopardy.