Question for Rob Singer and redietz about "Total Rewards"

[Dan Druff]

Yeah that makes a lot of sense: flushes control outcomes. And I just kept sitting at the $25 machines until I lost $50,000, then $100,000--and more, if that makes you feel better.

Rob, with your logic, a video poker machine only paying the largest hands and paying zero for everything else would be fine, because you're just going for the big hits, right?

Video poker pay tables have become so important because reduced "medium pays" slowly eat away at the player, as they play a lot of hands. Losing 1 credit on a flush or full house doesn't sound like a big deal, until you multiply it by numerous flushes and full houses over a long session. And multiply that by many sessions, and it's a huge additional piece of profit in the casino's pocket.

You keep talking about people "playing right into CET's hands" with their Total Rewards program, yet you also play right into the casinos' hands by playing games with inferior pay tables and convincing yourself that you're doing the right thing.