Originally Posted by
akashenk
If the folks who run CZR were smart, they would have figured out a way of modifying the perk so that their high value customers weren’t pissed off. For example, they could have started by requiring that players had a hotel reservation in order to use the vouchers. This might not have been a complete fix, but it would certainly have removed the vast majority of abuse.
I get the sense El Dorado got in way over its head with the acquisition. They have not made a single decision which makes their properties more attractive to their gaming customers. It’s the opposite in fact. And their employees are also not happy about many of their decisions.
I walked into a Caesars-owned Starbucks the other day. A medium lemonade-based drink was $12. A croissant was $9. It’s clear CZR is taking the approach that all they need to do is sell a low volume of product to a small number of people who have a ton of money to burn and they will do better than trying to sell to a larger market. This might work in the short term, but is unsustainable. And consumers have long memories.
Reply With Quote