A guy makes an $1100 bet on a football game in your sports book. The house edge is 4.5%. That equates to $50 in expected value. How much are you willing to give him in the way of comps?
If a guy makes $2M in football bets, and the house edge is 4.5%, then that equates to $90K in expected value ?
How much should he receive in the way of comps?
How about wagering $2M on 9/6 JOB...what's the house edge, the house EV, and how much should the comps be?