Originally Posted by
Dan Druff
This is again where Caesars is clueless regarding what its clientele wants.
They think that "activities" like this are impressive to Seven Stars players, when in reality, these players just want flexible comps that they can easily use, such as food credits or freeplay.
They have some idiot marketers in charge of some of the Seven Stars benefits, and these people seem to believe that created a summer-camp-like atmosphere will excite us.
They actually believed that people would choose the Vegas signature event with silly little activities over a normal offer of freeplay at the same time.
With that said, I did make the most of the Vegas signature event last year. I thought that having my 4-year-old son with me would be a hindrance, but in actuality, that's what made the events better for me. He enjoyed bowling for the first time in his life, liked riding the high roller, liked the little food receptions, etc.
But honestly, it was nothing special.
The cruises, while logistically flawed from what I hear (surprise, surprise), were actually a nice value, as they also paid your taxes and non-commisioned fare, meaning the cruise was truly free (unlike the usual Seven Stars cruise benefit). However, they sold out before it was clear to everyone how to book them, and the dates/itineraries were very rigid. I didn't take this option simply because I already had a cruise planned for August, and another one so soon was too much.
Honestly, they should just scrap the signature event, signature experiences, and annual gift, and focus the program more upon rewarding people with comps they will want and actually use.
Alan has said before that the program is somewhat designed to make sure only a small percentage of people can use most of the benefits, which might be true. But that's a mistake.
I have a feeling that these dates were selected by some idiot who believed that Seven Stars customers are too stupid to know the difference between peak and off-peak seasons at these locations. So they picked dates where the hotels typically don't sell well. That's a mistake. Why not pick April, May, or October for Vegas and New Orleans? Why not do the Tahoe one in December (or January-February the following year) so people can ski? They are cheaping out in all the wrong places.