KJ, if in fact the key goal at WoV is to generate more traffic, then annointing the hound as a mod could achieve that goal.

While some would likely leave in disgust the resulting mayhem would cause a blizzard of activity.

Plus with him being a mod maybe he'd finally conclude that "It's time:" time to invite all the rich friends he takes with him into the private gambling salons to join WoV and regale us with their tales of slaying the casino dragon.

Nothing quite like rich assholes pissing on the little guy: a tried and true formula which he's used to good effect.